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Business, Education, Social Science, & Technology Division

Business, Education, Social Science, & Technology Division

Business Management, A.A.S. (Cumberland)

This program prepares students for entry-level management positions with a concentration in marketing. Business programs focus on the education and skills needed in today's global business environment. Practical courses coupled with general education offerings enhance development of critical thinking, communication and problemsolving skills, as well as adaptability and team work.
Program Goals
  • Upon completion of this program, students should be able to: ·Demonstrate mastery of financial and managerial accounting concepts by preparing balance sheets, income statements, statements of cash flows, and budgets by performing costs, volume and profit analysis. ·Prepare and present effective oral and written business presentations. ·Evaluate key elements of a Strategic Plan and make recommendations for improvements. ·Work effectively in both leadership and support roles as part of diverse teams to achieve a variety of business related tasks. ·Prepare an effective promotional campaign for an existing product, service or local business. ·Locate, retrieve and critically evaluate information and information sources. ·Discuss fundamental marketing practices and concepts and recognize a range of marketing, sales and public relations techniques.
Rowan College welcomes students seeking a post-secondary education. Admission to this program is open to high school graduates, GED (General Education Development) recipients or others who can benefit from the instruction offered. High school students may be considered for early admission or the High School Option program. Applications are accepted from residents of other New Jersey counties and other states and countries.

When you Graduate
AAS programs are designed for students who want to enter a career directly after graduating but those who change their plans find that most of their CCC credits transfer to four-year colleges. Students are encouraged to visit the NJ transfer website: for transfer course equivalencies. The latest technology and learning tools support your education for a wide range of employment opportunities. This program prepares students for entry level positions in all sectors of business, government, non-profit and social service agencies with a concentration in marketing. Employment opportunities include assistant manager, buyer, department manager, store manager, and merchandising manager
Career Opportunities
Employment Opportunities Assistant manager; buyer; department manager; store manager; merchandising manager.

The content and requirements of the program requirements may be altered at any time at the discretion of the College. The program requirements were checked for accuracy at the time of publishing but should not be considered a contract between the College and the student.​