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Arts & Humanities Division

Arts & Humanities Division

LA/Integrated Marketing Communications (IMC), A.A. (Cumberland)

​​​​​​​Integrated Marketing Communications (IMC), AA

The Public Relations program will complement the Communications, Journalism and TV Production tracks available in the Arts and Humanities division. The Public Relations program will allow students to learn how to develop relationships with diverse publics through a values-driven approach. It will also provide students the opportunity to effectively communicate complex messages through a variety of mediums.
Program Goals
  • Define objectives for a public relations issue.
  • •Create a public relations campaign to meet specific needs of a project.
  • •Recognize ethical issues facing professionals in the field of public relations
  • today.
  • •Locate, retrieve, and critically evaluate information and information sources.
Rowan College welcomes students seeking a post-secondary education. Admission to this program is open to high school graduates, GED (General Education Development) recipients or others who can benefit from the instruction offered. High school students may be considered for early admission or the High School Option program. Applications are accepted from residents of other New Jersey counties and other states and countries.

When you Graduate
When You Graduate AA programs are primarily designed for students who plan to transfer as juniors at four-year colleges and universities. CCC graduates have obtained bachelor's degrees and beyond from every college in New Jersey and scores of colleges and universities throughout America. Cumberland has transfer agreements with a number of four-year colleges and universities. As a graduate of a fully accredited community college, your coursework will be received with full credit transfer at most state colleges, public and private universities across the country. The NJ Lampitt bill passed in 2008 by the NJ State legislature assures seamless transfer of credits toward junior standing at NJ state colleges and universities.
Career Opportunities

The content and requirements of the program requirements may be altered at any time at the discretion of the College. The program requirements were checked for accuracy at the time of publishing but should not be considered a contract between the College and the student.