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Degrees & Certificates

Degrees & Certificates

LA/Integrated Marketing Communications (IMC), A.A. (Cumberland)

​The Public Relations program will complement the Communications, Journalism and TV Production tracks available in the Arts and Humanities division. The Public Relations program will allow students to learn how to develop relationships with diverse publics through a values-driven approach. It will also provide students the opportunity to effectively communicate complex messages through a variety of mediums. 

Program Goals 

  • Define objectives for a public relations issue. 
  • Create a public relations campaign to meet the specific needs of a project. 
  • Recognize ethical issues facing professionals in the field of public relations today. 
  • Locate, retrieve, and critically evaluate information and information sources.

​Students can download the Program Guide listed above to view a semester-by-semester breakdown of the required classes and electives for this program.

The RCSJ Catalog provides class descriptions.

The Course Registration Info site shows important information for each semester such as deadlines, dates, and guides.

For a complete list of when important College dates occur, students can view and download the Academic Calendar​.

The content and requirements of the program requirements may be altered at any time at the discretion of the College. The program requirements were checked for accuracy at the time of publishing but should not be considered a contract between the College and the student.