Business Management

This program prepares students for entry-level management positions with a concentration in marketing. Business programs focus on the education and skills needed in today's global business environment. Practical courses coupled with general education offerings enhance development of critical thinking, communication and problem-solving skills, as well as adaptability and teamwork.

Students who have completed the program should be able to:

• Demonstrate mastery of financial and managerial accounting concepts by preparing balance sheets, income statements, statements of cash flows, and budgets by performing costs, volume, and profit analysis
• Prepare and present effective oral and written business presentations
• Evaluate key elements of a Strategic Plan and make recommendations for improvements
• Work effectively in both leadership and support roles as part of diverse teams to achieve a variety of business-related tasks
• Prepare an effective promotional campaign for an existing product, service, or local business
• Locate, retrieve, and critically evaluate information and information sources
• Discuss fundamental marketing practices and concepts and recognize a range of marketing, sales, and public relations techniques.