Program Learning Outcomes
The goal of this career program is to provide the basic knowledge and skills necessary for success in the field of marketing in our digital world. This program prepares students with tools to develop and implement contemporary marketing initiatives within any type of organization. This program has additional globally recognized accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).
Students who have completed the program should be able to:
- Understand, apply and integrate digital marketing strategies
- Communicate effectively and professionally with a variety of audiences
- Utilize technology to capture, present, and analyze information that supports general business, and especially marketing, processes
Ready to start this program?
Summer sessions are still enrolling with sessions beginning June 22 and July 13.
Education Unique to Each Student
Choosing RCSJ is one of the best decisions I've ever made. This college has provided me with not only an education, but also with meaningful connections, mentors, and opportunities that have set the foundation for my future career.
Daniel N., Business Administration major
Other Programs in this Academic Division
Accounting